In their recent post--Dieters More Likely to be Duped by Food Labels--they show us how some people can be led astray from their own good efforts to eat healthfully by the use of carefully placed words by marketers.
Fooducate's reminder to us:
Don’t fall for “naming traps” or other nutritional tricks. Make sure to ignore the marketing information (aside from the product name) and head straight for the ingredient list and nutrition label.Here's a little more about how the food industry is trying to find ways of getting into your diet.

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